References

[i] Fox Ellis Agency. The ‘Drop’ Culture Strategy. Nov. 3rd 2021. https://www.foxellissports.com/post/the-drop-culture-strategy

[ii] Koss, Hal. Product ‘Drops’ Aren’t Just for Sneaker Brands. Jul. 14th, 2021. https://builtin.com/marketing/product-drops-digital

[iii] Hunt, Joshua. You Could Be Competing With Bots to Buy Gifts This Christmas. Oct. 25th, 2021. https://www.bloomberg.com/news/features/2021-10-25/how-bots-are-buying-up-all-this-year-s-hottest-christmas-gifts

[iv]Kahneman, Daniel, et al. “Fairness as a Constraint on Profit Seeking: Entitlements in the Market.” The American Economic Review, vol. 76, no. 4, American Economic Association, 1986, pp. 728–41, http://www.jstor.org/stable/1806070

[v] strategy& Report. Streetwear Impact Report, 2019. https://strategyand.hypebeast.com/streetwear-report.

[vi] Ffooks, Avalon and Zak Maoui. Beat the Supreme Drop System with Ease. Mar. 5th, 2021. https://www.gq-magazine.co.uk/article/beat-the-supreme-drop-system.

[vii] Hunt.

[viii] Hunt.

[ix] Hunt - Quote from Nike spokesperson Sandra Carreon-John.

[x] Wikipedia. Better Online Ticket Sales Act. https://en.wikipedia.org/wiki/Better_Online_Tickets_Sales_Act. Accessed Nov. 9th, 2021.

[xi] Federal Trade Commission. FTC Brings First-Ever Cases Under the BOTS Act. https://www.ftc.gov/news-events/press-releases/2021/01/ftc-brings-first-ever-cases-under-bots-act. Accessed Nov. 9th, 2021.

[xii] Burning Man Project. Addressing Issues with our 2019 Main Sale. Apr. 11th, 2019. https://journal.burningman.org/2019/04/news/brc-news/2019-main-sale-issues/.

[xiii] Hunt - Quote from Jacques Slade (popular sneaker influencer).

[xiv] Hunt.

[xv] Hunt – Quote from Patrick Sullivan, CTO of Akamai.

[xvi] strategy&.

[xvii] Stobierski, Tim. Willingness to Pay: What it is & How to Calculate it. Harvard Business School Online's Business Insights Blog. Oct. 20th, 2020. https://online.hbs.edu/blog/post/willingness-to-pay?tempview=logoconvert

[xviii] Buterin, Vitalik. Alternatives to selling at below-market-clearning prices for achieving fairness(or community sentiment, or fun). Aug. 22nd, 2021. https://vitalik.ca/general/2021/08/22/prices.html